当乔布斯宣布他们的iPhone迄今应销售400万台的时候,他不是简单的告诉大家这样的一个数据,而是用一个合理的算式给大家进行解释—“That's 20,000 iPhones every day, on average==平均每天我们售出20xx0台iPhone”。接下来他说到“What does that mean to the overall market?===这对于整个手机市场来说有着什么意义呢?”,他在大屏幕上为大家显示出了美国智能手机市场的整体状况,还有令人激动的iPhone的市场占有率。同时他也指出苹果现在的市场占有率是其他三家竞争者之和。从这里我们看出,如果不给数据赋予意义,那么它永远就是在纸上枯燥的数字而已,对听众来说也是没有说服力的。
追溯到90年代,苹果正执行一项名为“Think Different ”的广告项目。形式非常简单,每一则广告都是由我们心中的伟人照片所组成,这些人勇于挑战并改变了我们生活的方式。好比甘地、杰基.罗宾森、马莎.格雷厄姆、爱因斯坦、埃尔哈特、迈尔斯.戴维斯,这些伟人依旧启发着我们,他们提醒我们去挖掘更深层的价值,并追求最高的目标,他们使我们相信一切都是有可能的。我的一位朋友总是喜欢说:“解决问题最好的方式,就是走进一间充满苹果工程师的办公室,并宣称‘某件事情不可能’。”
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl.
So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5 deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.
I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.
And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, _, whatever. This approach has never let me down, and it has made all the difference in my life.
再次说明的是,你在向前展望的时候不可能将这些片断串连起来;你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会在你未来的某一天串连起来。你必须要相信某些东西:你的勇气、目的、生命、因缘。这个过程从来没有令我失望(let me down),只是让我的生命更加地与众不同而已。
My second story is about love and loss.
我的第二个故事是关于爱和损失的。
I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30.
And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly.
I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love.
And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notion
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
乔布斯演讲稿原文全文 第4篇
乔布斯发布会演讲稿
ipone4发布会乔布斯演讲稿
10:02AM “We have a great conference for you this week. Over 5200 attendees, 57 countries, and we sold out in eight days.”
10:02AM “We apologize to folks who couldn't be here... this is the biggest place we can get, so... anyway.” Laughs!
10:02AM “我们向那些无法与会的朋友们道歉,但这已经是我们可以安排的最大的会场了,笑~“
10:03AM ”We're excited about this year's conference and thrilled to have you here.“
10:03AM ”今年的大会让我们感到很兴奋,我们也很高兴大家聚在这里”
10:03AM “I want to give you some updates, and I want to start with the iPad. It's changing the way we experience the web, email, photos, maps, video, you name it. It's a whole new way to interact with the internet, apps, content and media.”
10:04AM “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there's proof.” Huge cheers.
10:05AM “We're selling one every 3 seconds. We've started shipping international... and we have a little real of press coverage, can we roll that?” A clip of international coverage of the iPad...
10:05AM Yes, people are freaking out all over the world about the iPad. Really really freaking out.
10:05AM 是的,全世界的人民都在为ipad而疯狂。异常的疯狂!
10:06AM Big cheers -- and Steve is back out. “We're in 10 countries today, we'll be in 19 by July. So there are now 8500 iPad apps in the app store. It can run iPhone apps too. These 8500 apps have been downloaded over 35m times. That's about 17 apps per iPad that have already been downloaded. That's a great number. Let me show you a few.”
10:07AM ”Here's an app that's really cool -- it's called The Elements. 10:07AM “这是一款非常酷的软件---它的名字是Elements”
10:08AM ”A friend of mine wrote this, and he sent me an email and he said I could use it. I earned more in the first day of selling Elements than I did in the past 5 years of Google ads on “ Ouch 10:08AM “我的一个朋友在给我的电子邮件中说他能使用这个程序。在google过去5年的广告收益,我们在第一天的销售中就达到了,并且超将其过。” 10:10AM ”Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We're making some changes today -- notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.“
10:10AM ”We're also adding PDF viewing in the app. We've put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous.“
10:12AM ”Next, I'd like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 -- it's a completely open, uncontrolled platform. And we fully support it.“ 10:12AM 接下来,让我来谈谈关于应用程序商店(AppStore)的一些事宜,在这个之前,我们首先说明两个我们可以使用的平台,第一个是HTML5平台,这是一个完全开放的,而且没有限制的平台。
10:12AM ”Anyone can write HTML5 apps. The second one is the App Store. It's the most vibrant app store on the planet.“
10:13AM ”So we have two platforms we support. Now you've heard about our process of approving apps. We get about 15k submissions a week. They come in at up to 30 different languages.“
10:13AM ”Guess what? 95% of all apps submitted are approved within 7 days.“ 10:13AM 猜猜会如何?其中有95%上交的应用程序会在提交后的7天之内批准发布。
10:14AM ”What about the ones we don't approve? Well why is that? What are the reasons? 1: the app doesn't do what you said it would. 2: It uses private APIs... and if they change the app will break... and the third reason? They crash.“
10:15AM ”If you were in our shoes, you'd be rejecting for the same reasons. Even with this, 95% are approved in seven days. Sometimes you read these articles and you think something is going on...“
10:15AM 所以这就是为什么只有95%的程序通过审核发布。
10:16AM ”I'd like to highlight the eBay app -- a quote from John Donovan about the massive sales eBay has done in the iPhone app -- $600m.“ ”Now I'd like to talk about something else... Netflix, Netflix on the iPhone.“ 10:16AM 这里我着重强调一下易趣(eBay)的应用,通过iphone上易趣买宝贝,易趣老大John Donovan稳赚了近6亿美元的收入
10:16AM Reed Hastings from Netflix is out!
10:16AM Reed Hastings来了。
10:16AM ”We just launched Netflix for the iPad, and it's been a huge success. It's the #1 most downloaded in entertainment apps. But I'm happy to announce Netflix for iPhone coming this summer, for free.“
10:19AM ”Thank you for having us today. Today we're introducing 'Farming' for the iPhone. 'Farmville' is our most popular game, and we're excited to bring it to the most popular mobile platform in the world.“
10:20AM ”We have over 70m active users. They've raised over $2m for Haiti.“ Demo time. Ah, syncs with your Facebook farms, apparently.
10:20AM 我们有大概7千万活跃用户,他们已经向海地dz捐款超过200万美金。 10:21AM In app purchases for the marketplace... if that's your thing. Ha! ”Is that a Snow Leopard?“ ”It sure is, and it's only on the iPhone.“ 10:21AM 购买app就像在市场买东西一样随心。这是雪豹系统么?没错,但是他仅仅在iphone上运行。
10:21AM ”We now have withering crop push notifications.“ Big laughs. 10:21AM 现在,我们收到庄稼萎缩的通知了,随时随地的push给我们。引得现场大笑。
10:22AM ”With Farmville on the iPhone, you'll be able to farm anytime, anywhere. But I'm most excited about how good tractoring just got.“ 10:22AM “有了iphone版开心农场后,你可以随时随地采收。能这样采收庄家真的让我们很兴奋”
10:22AM We're guessing this is really awesome if you play Farmville. We don't. Play it.
10:22AM 如果我们玩开心农场的话这确实不错。但是我们并不玩。
10:22AM ”Thanks, that's our game!“
10:22AM ”谢谢,这就是我们的游戏新作“
10:23AM Available end of June.
10:23AM “它将于6月底上架”
10:23AM “Next up, Activision. Karthik Bala is here to tell us about Guitar Hero.”
10:23AM “接下来是Activision公司。Karthik Bala将为大家呈现吉他英雄” 10:24AM “We developed a brand new experience for the iPhone and iPod touch...”
10:24AM “我们针对iphone和ipod touch开发了一种全新的游戏体验” 10:24AM “The game comes with classic rock from Queen and the Rolling Stones...”
10:24AM “游戏包含来自Queen,滚石等多首经典摇滚歌曲”
10:25AM “As you can see we have the obvious tapping mechanics. With the introduction of a new strumming mechanic, our team has made gameplay perfect.”
乔布斯演讲稿原文全文 第5篇
ou've got to find what you love,' Jobs says
Jobs说,你必须要找到你所爱的东西。
This is the text of the Commencement address by Steve Jobs, CEO of
Apple Computer and of Pixar Animation Studios, delivered on June 12,
20xx.
这是苹果公司和Pixar动画工作室的CEO Steve Jobs于20xx年6月12号在斯坦福大学的毕业典礼上面的演讲稿。
I am honored to be with you today at your commencement from one of
the finest universities in the world. I never graduated from college.
Truth be told, this is the closest I've ever gotten to a college
graduation. Today I want to tell you three stories from my life.